McDonald's is the first advertisement specially prepared for playing with the 6 phones at once. It's more of a music video. By arranging one phone next to the other, we end up with a huge picture format. It was a challenge not only at the technical level but also at the creative level. There is the possibility to play the music video even on 2 3 4 or 5 phones. It was necessary to encourage users to combine the maximum number of telephones by enriching the video with new effect, layers and animations. As a result, 6 versions of the music video were created. In addition, the idea was based on the mastershot of the moving cameraseamlessly traveling through varius scenography. The combination of all the worlds and the singer's multiplication was a big challenge. We used motion controll for this.